Trii is an investment platform that empowers users in Perú, Chile, and Colombia to trade stocks directly from their phones. At its core, Trii is a rebellious, bold, and youthful brand, that challenges the status quo of the finance industry. The rebrand emphasizes clarity and confidence, reinforcing its mission to democratize access to the stock market. The refreshed identity simplifies complex financial topics and adopts a relatable, energetic tone to connect with a new generation, making investing feel accessible, empowering, and anything but boring.