Bueno is a restaurant that specializes in fresh salads and bowls, celebrating Colombia’s rich biodiversity through the use of local and unique ingredients. The brand identity captures its optimistic, energetic spirit through playful yet intentional design. At the heart of the logo, a graphic gesture inside the letter “e” evokes joy while subtly referencing the shape of a bowl. The visual system features organic illustrations that highlight the natural origin of its ingredients. Paired with indulgent typography and a vibrant color palette, the brand reflects the freshness, warmth, and vitality of the Bueno experience.