Viche Olvido is a handcrafted sugarcane spirit from Colombia’s Pacific coast. Its name, Olvido ("oblivion"), speaks to the historical neglect of a region long overlooked by government institutions. As this ancestral beverage gains new recognition, it creates space to celebrate vichero traditions and support local economic growth.

The packaging takes cues from protest aesthetics, using bold, activist-inspired typography to deliver a strong, purposeful message. The design also centers the Matronas, the women behind the production, highlighting their leadership and their vital role in driving change within their communities.