The Estate of Ana Mercedes Hoyos is dedicated to preserving the legacy of the Colombian artist and honoring her distinctive conceptual vision.

The identity takes inspiration from Hoyos fascination with the intersection of light and space, which gives rise to color. This physical concept, also known as the Law of Reflection, is the direct inspiration for the logo, which mimics the movement of light to reflect color. The graphics echo the lively and celebratory Latino chromatic palette that characterizes Hoyos' extensive body of work.