bACU
Bacu is a restaurant that welcomes everyone with a laid-back and unpretentious vibe, aiming to make quality food accessible to all in Colombia. The visual identity is inspired by the concept 'everyone’s table' which is reflected in a logo that expands to create space for all. The visual system is simple and pragmatic, it focuses on inviting messages, aiming to establish Bacu as the city's casual dining spot. The green color not only stands out but also brings a sense of vibrancy and comfort to the gray streets of Bogotá.
Art direction + design: Camilo Soriano
Creative direction: Oliver Siegenthaler
& Felipe Osorio
Space photography:Johan Beltrán
Product photography: Bacu
Designed at S&Co.