Santaromero is a coffee brand based in Turin, Italy, founded by Colombians with a deep connection to their heritage. The brand identity is a bold expression, a statement of Latino pride and cultural hybridity.

Inspired by the fearless visual language of 20th-century Latin American protest posters, the design uses strong typography and vibrant compositions to communicate with clarity, confidence, and purpose. Every element, from the logotype to the tone of voice, was crafted to reflect not just a product, but a cultural stance.